mCanvas Triumphs at Adgully's DATAMATIXX 2024, Scoring 5 Awards With First CTV Win

Mumbai – 14th August 2024: mCanvas, the immersive advertising solution, has bagged a total of 5 prestigious wins at Adgully’s DATAMATIXX Summit | Awards 2024, held in Mumbai on 6th August.

The DATAMATIXX Summit is a premiere event where industry leaders explore the dynamic space of data analysis, AI, performance and programmatic marketing, with a goal to re-shape the future of data-driven industries. This year’s awards nominations included Southeast Asia (SEA), the Middle East and North Africa (MENA) regions.

At the recently held 3rd edition of the DATAMATIXX Awards, mCanvas scored 5 award wins:

• GOLD for foodpanda in the Data-Driven TV campaign category (Global)
• GOLD for Wonka in the Best Event-Specific Mobile Ad campaign category (Global)
• GOLD for Grab Food Mega Food Sale in the Best Interactive Mobile campaign category (Global)
• GOLD for Britannia Bourbon Shake under the Best Event-Specific Mobile Ad campaign category (India)
• SILVER for Himalaya Charcoal Pollution Detox in the Best Interactive Mobile campaign category (India)
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foodpanda's CTV campaign drove over 82% video completion rate with data-driven targeting and advanced ad engagement – earning mCanvas its 1st award for CTV ad format

The foodpanda CTV campaign aimed to boost awareness and drive clicks for foodpanda Bekal in Malaysia. Along with Connected TV's advanced targeting capabilities, ads were tailored to users based on their viewing habits and advanced targeting. Using  measurement tools to track engagement metrics, along with real-time feedback and continuous ad optimization, the campaign achieved a strong average in-view time over 7 seconds, with nearly 1 MN impressions over a 27-day period.

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Winnie Chen-Head, Managing Director, Media, dentsu Malaysia commented "The Gold win at DATAMATIXX is a testament to the power of data-driven creativity. The success of the foodpanda CTV campaign, with its remarkable 82% video completion rate, showcases how targeted, innovative strategies can truly resonate with audiences. It’s a proud moment for Dentsu MY and mCanvas teams, earning the first CTV accolade, reflecting our joint commitment to pioneering high-impact digital experiences."

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Warner Bros. Discovery whisked 1MN users away on a whimsical journey, using gyroscopic sensors to spark excitement for the world premiere of the prequel: Wonka
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Warner Bros. Discovery joined forces with Havas Media SG and mCanvas for Wonka's immersive ad campaign, which transformed users into chocolatiers to make users part of the story. Users were taken on three uniquely personalized journeys using gyroscopic sensors to shake, move phone up or draw in the air, to create chocolates just like the iconic ‘Wonka’ character.

The gamified ad brought the cinematic blockbuster to mobile devices by incorporating dynamic graphics, intriguing copy, and engaging storytelling to drive traffic and build excitement for the film premiere. With an engagement rate 16X higher than industry standards, this interactive campaign reached about 1 MN users in Singapore, using demographic and appographic targeting, setting up the campaign as a real-world Wonka-like golden ticket! 
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Grab Food  promoted their Mega Food Sale in Thailand with an interactive memory-tile game that captivated users, with 2X above average engagement rate
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Grab Food in collaboration with M&C Saatchi and mCanvas created an innovative memory-tile game that captivated users and resonated with them. The campaign utilized rewarding gameplay, real-time leaderboards, and a seamless user journey to build a surge of brand favorability and purchase intent among consumers in Thailand.

Grab Food's Mega Food Sale ad transformed passive viewers into active users in Thailand, boosted in-app engagement and increased orders, making the campaign a huge success. Reaching over 5.5 MN users with a remarkable 9% CTR that effectively meets branding KPIs, the gamified ad amplified Grab Food's brand messaging through an interactive, gratifying, and entertaining experience. 

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K’ Fon, Account Manager, M&C Saatchi commented, "Working with mCanvas on the MegaSale campaign was exciting, enabling us to create an engaging and interactive experience that resonated with our target audience. The gamification microsite and interactive elements captured attention and encouraged active in-app engagement. The collaboration was seamless, and their innovative approach helped make the campaign a success."

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Britannia's engaging campaign achieved 3.85% engagement rate with gyroscopic sensors for interactive biscuit-to-shake reveal of its Bourbon Shake
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Britannia teamed up with mCanvas and GroupM to launch their BOURBON product line with an engaging mobile campaign. The campaign utilized a creative approach by animating the Bourbon biscuit and incorporating gyroscopic motion sensor functionality. Users were prompted to shake their phones to reveal the transformation of the biscuit into the shake, creating an interactive experience that combined animation and haptic feedback.

The campaign boasted an exceptional engagement rate of 3.85%, which is 11 times higher than industry benchmarks. Users spent an average of 8 seconds interacting with the ad, highlighting its efficient and engaging interactive elements.
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Himalaya Wellness campaign combines LIVE AQI Data with an interactive ad showcasing pollution detox face wash to users in India with 21X higher engagement rate

Himalaya Wellness partnered with mCanvas and GroupM to creatively highlight the ingredients and effectiveness of the charcoal pollution detox face wash, by using live AQI data tailored to users' locations, which highlighted the impact of air quality on skin health. Through interactive touch and hold features, users revealed natural ingredients and witnessed the transformation of a model's dull face into healthy, glowing skin.

This engaging approach educated users while boosting product recall as users spent over 10 seconds on the immersive creative. With a reach of 2.5 MN users and a remarkable 7.5% engagement rate, the campaign set a new standard in interactive and responsive advertising.
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‍Rishi Sharma, Senior Vice President – Ad Sales, mCanvas, concluded: “It’s so heart-warming that so many of our engaging campaigns, have been recognised and appreciated by industry stalwarts, which includes our first award for a global CTV campaign. We’re extremely thankful to the esteemed jury at Adgully for these honourable accolades. These awards for globally renowned brands further encourage every member of our dedicated team to break the mould and keep creating many more high-impact, immersive ad creatives in the digital ad space. Congratulations to our clients and kudos to the mCanvas team – keep them coming!”

For more information about mCanvas' immersive advertising solutions, please contact:
Nigel Dsouza
nigel.d@mcanvas.com

About mCanvas: 

mCanvas, an awareness generating platform, builds experiential ad creatives using standard assets, which are distributed across top mobile apps and websites globally. They measure campaign performance against metrics such as viewability, attention, brand lift, and physical store footfalls.
To know more, visit www.mcanvas.com‍