mCanvas Dominates With 9 Gold Wins At DOD & vIDEA 2025 For Digital Innovation

Delhi NCR – April 11, 2025: mCanvas, a global leader in immersive advertising solutions, continues to redefine digital marketing with 9 Gold wins at the prestigious Drivers of Digital (DOD) Awards & Summit 2025 and vIDEA 2025 – The Video Media Awards and Summit, hosted by INKSPELL Solutions in association with Global Trends Forum. 

Recognized for innovative sensor-led creatives and omnichannel ad experiences, mCanvas secured top honours across digital marketing, online advertising content, and video marketing categories, with 9 noteworthy wins.

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1. DOD: GOLD for Yamaha Call of the Blue in the Best Digital Experience Marketing Campaign.
2. DOD: GOLD for Samsung S24 FE in the Best Display Marketing in Digital.
3. DOD: GOLD for LG MoodUP Refrigerator in the Best Innovation/Creativity in a Mobile Campaign.
4. DOD: GOLD for McDonald's Happy Meals in the Best Push Notification Campaign. 
5. DOD: GOLD for Hershey’s - HERSHE International Women Day in the Best Trend/Moment Marketing. 
6. DOD: GOLD for Swiggy - Raksha Bandhan in the Best Content in a Mobile Marketing Campaign. 
7. DOD: GOLD for Grab Mega Food Sale in the Best Engagement through Digital Marketing.
8. vIDEA: GOLD for JioHotstar Kill in the Most Engaging Video Content in a Mobile Campaign.
9. DOD: GOLD for Digital Agency of the Year.

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`Rishi Sharma, Senior VP, Ad Sales, mCanvas, stated: "Nine Gold wins in one night — we’re honoured by this recognition from INKSPELL. It’s an incredible testament to our team’s relentless innovation and creativity, making us more determined than ever to redefine digital storytelling. These accolades underscore our commitment to revolutionize omnichannel advertising. By breaking the boundaries of digital innovation, moment marketing, and video engagement, mCanvas will keep on elevating brand storytelling and consumer interaction, worldwide.”

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Yamaha brings ‘Call of the Blue’ to life with AR innovation

To cut through traditional advertising noise, Yamaha partnered with mCanvas to create an interactive AR-powered ad that immersed bike enthusiasts in its ‘Call of the Blue‘ campaign. Users engaged by detecting shades of blue in their surroundings, seamlessly transitioning into Yamaha’s latest TV commercial (TVC). This high-tech, storytelling-driven experience not only boosted brand recall but also delivered 5.1 MN impressions and 3.5X higher engagement rate than industry benchmarks.
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Samsung S24 FE – an immersive journey that redefines smartphone marketing

Samsung and mCanvas reimagined smartphone advertising with an immersive, touch-responsive mobile ad that brought the Galaxy S24 FE’s powerful camera, extended battery, and advanced display to life. The campaign delivered 1.79 MN impressions, and 15X engagement rate above industry benchmarks, further driving higher awareness and purchase intent.

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swipe. tap. chill. LG MoodUP – refrigerators that match your mood 

LG and mCanvas turned product discovery into play, letting users interact with the MoodUP refrigerator’s vibrant color panels and dynamic party mode. The campaign’s 8.3 MN impressions, 19.7% CTR and almost 18X engagement rate, highlight the power of immersive advertising in driving excitement and intent.

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McDonald’s Happy Meals campaign gamifies engagement by tapping into hunger

McDonald’s used innovative targeting, OEM push notifications and interactive rewards to entice Gen Z, engaging 2.7 MN high-intent users and drive participation in its Ramadhan Gamification initiative. With 1.75% CTR, the campaign showed how timely, interactive digital experiences enhance user retention and brand engagement. 

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Hershey’s Women’s Day campaign celebrates individuality, empowering sheroes

Hershey’s leveraged mCanvas’ cutting-edge interactive ad formats to launch a personalized Women’s Day experience, allowing users to discover their ‘HERSHE’ personality. The engaging personality quiz mapped women’s unique traits to different Hershey’s chocolates, fostering a fun, personalized, and empowering user experience. With interactive storytelling, the campaign achieved over 2 MN impressions, 9.85% outbound CTR and over 16X engagement metrics reinforced Hershey’s commitment to celebrating individuality and self-expression.

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from ties to bites - Swiggy’s Food Rakhi campaign elevates festive gifting

Swiggy and mCanvas transformed Raksha Bandhan into a fun, interactive digital experience by letting users create and share customized food Rakhis with their siblings, digitally. By combining innovation, virality, and festive nostalgia, the campaign drove 3.9 MN impressions, 11.65 seconds average time spent interacting with the ad, and 3.04% engagement rate, making food a part of the celebration like never before.

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engagement elevated: when gamification meets Grab’s Mega Food Sale 

Grab's Mega Food Sale transformed in-app engagement with a dynamic, cuisine-themed memory game that rewarded users with daily coupon codes and mega prizes, reaching over 5.5 MN users. The seamless blend of interactive play and rewards not only elevated brand visibility with 9% CTR but also boosted app traction and order volumes through a fun, competitive leaderboard experience.

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immersed in the action of JioHotstar’s interactive ‘Kill’ campaign  

Breaking the mold of traditional video ads, JioHotstar’s ‘Kill’ campaign got users to step into the protagonist’s shoes, choosing weapons and unleashing brutal action through a dynamic, high-intensity interactive experience. With 20MN impressions and a 2.05% engagement rate, this campaign set new benchmarks in OTT marketing, driving high viewership for the film on JioHotstar.

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These wins reinforce mCanvas’ position as a leader in immersive digital storytelling, setting new benchmarks for engagement and creativity in digital advertising. As the digital landscape evolves, mCanvas remains at the forefront, crafting memorable, high-impact campaigns that drive real results.

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For more information about mCanvas' immersive advertising solutions, please contact:
Nigel Dsouza
nigel.d@mcanvas.com

About mCanvas:
mCanvas, a product of Affinity, develops experiential ad creatives using innovative ways to appeal to target groups. With its rich media experiences, mCanvas offers creative storytelling distributed at the right time through the right channels and relies on zero-party data for the greatest possible relevance. Campaign performance is measured using metrics such as viewability, attention, brand lift, and store footfalls.
To know more, visit www.mcanvas.com ‍

About the awards:
The vIDEA Awards is a global festivity of ingenuity and inventiveness, embracing a global celebration of revolutionary ideas. The DOD Awards is a prestigious program, meticulously crafted to recognize and honour businesses, who’ve transformed the marketing space.