mCanvas Dominates Dual Award Ceremonies With 5 Gold Wins at vIDEA and mCube Awards 2024

Gurugram – July 23, 2024: mCanvas, the immersive branding solution, won 5 golds in one single night at the prestigious awards by Inkspell Solutions. 

The stage was all set at The Auditorium, DLF Cyber Park, Gurugram. On Friday 19th July, Inkspell Solutions in association with Global Trends Forum co-powered with India Creative Industries Council played host to dual award functions: 

• the 6th Annual vIDEA 2024 – - Video Media Conference and Awards
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• the 8th Annual mCube 2024 - Masters of Modern Marketing Awards

And what an unforgettable awards ceremony it turned out to be! By the end of the night, the mCanvas team were presented with 5 gold trophies, recognizing their exceptional work for engaging, interactive ad campaigns with renowned brands. The winner’s circle included:

1. vIdea 2024: GOLD for Honda CB350 TVC campaign in the Most Innovative/ Creative Video Content in a Mobile Campaign category.
2. vIdea 2024: GOLD for Mother Dairy Cow Milk campaign in the Most Engaging Video Content in a Mobile Campaign category.
3. mCube  2024: GOLD for Realme Narzo 70 Pro 5G campaign in the Best Digital Experience Marketing Campaign category.
4. mCube  2024: GOLD for Colors Cineplex - WTP Rocky Aur Rani Ki Prem Kahaani campaign in the Best Innovation/Creativity in a Mobile Campaign category. 
5. mCube  2024: GOLD for Kotak Life T.U.L.I.P. campaign in the Best B2C Digital Campaign category.

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Honda’s campaign promoted the H’ness CB350 with an adrenalin-pumping video ad, that leisurely cruised along to reach 7.2MN users

‍Honda, in collaboration with mCanvas and Madison Communications, captivated audiences with an engaging mobile ad featuring an interactive video interstitial. Users tapped to start the CB350 bike's ignition, experiencing its might and cruising capabilities through stunning visuals and engaging storytelling. The campaign achieved 7.2 million impressions, with a 32.5% VTR.

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Mother Dairy achieved a fantastic 10MN reach, milking demographic targeting, mic sensors and social shareability, as users sang along to their catchy ad jingle

The exciting Mother Dairy Cow Milk campaign, in partnership with mCanvas and GroupM, engrossed users for 11 seconds on average, as they recorded their rendition of the ad jingle using voice recording tech. This interactive experience, coupled with social media sharing, resonated deeply with the audience and fostered a memorable connection with the brand.

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Realme promoted the Narzo 70 Pro 5G with an interactive carousel to explore the new smartphone’s features, achieving  10X higher engagement rate than industry benchmarks

Realme teamed up with mCanvas to launch the Narzo 70 Pro 5G smartphone. The campaign utilized a 360-degree carousel to showcase the smartphone's many standout features, engaging users using Tap and Swipe functionalities. Reaching over 4.4 million users with an impressive 3.55% engagement rate, the campaign effectively enhanced brand visibility and boosted user involvement.

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Colors Cineplex promoted the World TV premier of Rocky Aur Rani Ki Prem Kahani, with an entertaining experience that had Bollywood lovers sending love notes and humming “What Jhumka?”  

Colors Cineplex's campaign for the 'Rocky Aur Rani Ki Prem Kahani' movie TV premier aimed to excite and enhance viewership through an interactive, personalized experience. By inviting users to create and share customized cards for a chance to appear on TV during the premiere, the mobile ad reached 3.5 million users with a remarkable 4.2% engagement rate. GroupM & mCanvas helped the brand surpass standards for audience interaction and anticipation in the entertainment sector, with this engaging ad.

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Kotak Life TULIP’s immersive ad experience brought a smile to users’ faces, which gave them ‘kayi zyada’ happiness and got 4X higher engagement rate

Kotak joined hands with mCanvas and Dentsu for the T.U.L.I.P. campaign, where smiles unlocked dual benefits of protection and returns! The interactive campaign leveraged camera sensors with smile detection technology, while targeting working professionals and business owners in top metro cities. The mobile ad delighted 6.2 million users, and achieved 1.2% engagement rate — proof that financial planning can be both smart and joyful.

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Rishi Sharma, Senior VP, Ad Sales, mCanvas, concluded: "We're truly honoured by this recognition of 5 Gold awards by industry stalwarts, and our heartfelt thanks to the esteemed jury at Inkspell. These prestigious awards are a testament to the team's passion for creating impactful moments in the digital marketing space. The achievement further fuels our drive to keep innovating and exceeding expectations. Congratulations to our clients and a big thank-you to the exceptional mCanvas team for their dedication, creativity and continued commitment!" 

For more information about mCanvas' immersive advertising solutions, please contact:
Nigel Dsouza  
nigel.d@mcanvas.com

‍About mCanvas:‍

mCanvas, an awareness generating platform, builds experiential ad creatives using standard assets, which are distributed across top mobile apps and websites globally. They measure campaign performance against metrics such as viewability, attention, brand lift, and physical store footfalls.
To know more, visit www.mcanvas.com  

About the awards:‍

The vIdea Awards - a global festivity of ingenuity and inventiveness - celebrates revolutionary ideas from around the world. The mCube Awards - India's premier marketing program - acknowledges exemplary work in the marketing space.