mCanvas Bags 7 Spectacular Wins For Digital Marketing At Adgully’s DIGIXX Awards 2023; Crosses The ‘100 Awards’ Milestone

Our mobile ads for top global brands - JetZ, Zee5 Global, Sony Pictures Entertainment, and PayTM, grabbed 5 Gold, 1 Silver and 1 Bronze at the 7th Edition of the DIGIXX summit & awards event!

Mumbai – April 21, 2023: mCanvas, the mobile branding solution, has bagged a total of 7 accolades at Adgully’s DIGIXX Summit | Awards 2023. This takes mCanvas’ prestigious award count just over 100 accolades, an amazing feat indeed!

The DIGIXX Awards recognise and celebrate excellence in Digital Marketing & Advertising. DIGIXX has set an industry-wide benchmark for digital initiatives that are innovative, creative, and effective. At the DIGIXX Summit | Awards 2023, now in its 7th edition held in Gurugram on 12th April 2023, our accolades include:

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• GOLD for JetZ – Sweet Stick campaign in the Best Campaign Innovation - Mobile Marketing category
• GOLD for Zee5 RRR (Rise, Roar, Revolt) campaign in the Media & Entertainment category
• GOLD for Zee5 Janhit Main Jaari campaign in the Mobile & Apps Marketing category
• GOLD for Zee5 Jaanbaaz Hindustan Ke campaign in the User Experience And Design category
• GOLD for Sony Pictures ‘Resident Evil: Welcome to Raccoon City’ campaign in the Experiential category
• SILVER for PayTM 4Ka100 Campaign in the E-Wallet category
• BRONZE for Zee5 Mukhbir campaign in the Programmatic And Performance Marketing category

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JetZ garnered 123X CTR above industry standards, with users engaged for 26 seconds on average with the Sweet Stick packaging mobile ad

The interactive ad by JetZ leveraged the audience’s love for 2 famous animated characters Shinchan & Tahilalats, to reveal the new packaging for its Sweet Stick snack. The entire campaign was in Bahasa to engage with the target audience, across Indonesia. The interstitial used animation, the phone’s tap feature and Press & Hold functionality to create excitement and reveal the new snack packaging.

The spectacular campaign reached more than 2.64 MN users, with an overall 24.77% engagement rate. Users spent almost 26 seconds highly engaged with the mobile experience, which received close to 30% outbound click rate to the campaign landing page.

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For ZEE5’s world digital premiere of RRR, the gamified mobile ad had movie-lovers tapping their feet (& phones) to the beat of Oscar award-winning song Naatu Naatu

ZEE5 Global spread awareness about the world digital premiere of their blockbuster Telugu film ‘RRR.’ The gamified mobile ad received 4.6% engagement rate, an astounding 23 times above the industry standard.

To get familiar with foot-tapping dance song ‘Naatu Naatu’ from the movie, users played a 15 second interactive game to the rhythm of the trending song, with a GIF of the protagonists dancing. The innovative game prompted players to tap on piano tiles to score points, every time the word “NAATU” came up during the song. It perfectly brought together music, dance, entertainment, and gaming on the user's mobile. The campaign reached over 3.2 MN users who spent 9 seconds on average, engaged with the ad. 

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Zee5’s awareness campaign broke the taboo around condom talk & usage, achieving a 7.6% CTR with an interactive mobile to promote Janhit Main Jaari

Zee5’s movie ‘Janhit Main Jaari’ is about a small-town girl trying to ace her new job as a condom salesperson. It talks about her journey towards breaking the taboo and voicing one’s beliefs in society. The mobile ad leveraged audio technology and Virtual Reality (VR), getting users to finding a voice that openly talked about condom usage. After the user tapped the loudspeaker and heard the shout “Condom,” the ad provided US stats about the issues surrounding this topic.

This awareness campaign reached about 1.5 MN users, garnering an engagement rate that’s 38 times higher compared to the 0.2% industry benchmark. The audience spent an average time of almost 9 seconds, engaged with this ad.

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Jaanbaaz Hindustan Ke by Zee5 achieved a fantastic CTR 7 times above industry benchmarks, using API, VR, the mobile charger, and mind-blowing phone sensors

Zee5’s series ‘Jaanbaaz Hindustan Ke’ was a patriotic show that focused on the struggles of a female police officer. The ad campaign wanted to promote this show in a relatable way for the viewers. To ensure the communication was relevant to the audience, the gamified ad consisted of a unique set of interactions to keep users engaged.

Beginning with the City API that connected the user’s city with India, they were indulged in a multi-sensorial VR environment with interaction to diffuse 5 threats. In this end, users were asked to connect with an expert and take charge, by connecting their mobile charger. This immersive ad campaign reached close to 2.2 MN users. The audience spent about 16 seconds interacting the ad, with an overall engagement rate of near 11%. Now that’s what we can call a Jaanbaaz experience!

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Sony Pictures promoted the Resident Evil sequel by putting users smack-dab in the middle of a zombie battle at Racoon City, with a gamified mobile experience that achieved ~ 9% CTR

Sony Pictures wanted to promote the upcoming sequel, ‘Resident Evil: Welcome to Raccoon City’ through an immersive gamified concept that leveraged 360° gameplay and motion sensors. Set in a VR environment, users could tap on the screen to kill zombies, giving them the surreal feeling of being right in the middle of the Resident Evil experience.

The interactive mobile ad created a memorable experience for over 1.2 MN users and achieved 44X CTR above industry benchmarks. It kept the audience hooked for 8.5 seconds by delivering the same thrill and excitement that users would experience while watching the movie.

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PayTM 4Ka100 ad bowled over cricket fans with a timely, gamified mobile experience that had users swinging their phones to hit boundaries & win exciting offers

PayTM wanted users to interact and know more about the PayTM offers, keeping it relevant to the IPL cricket season. The ad innovatively utilized the gyroscope and accelerometer of the mobile phone - a unique interaction where the user would have to swing the phone left when prompted, to hit a four. The gesture of swinging left is similar to the motion of batting, to provide that all-out cricket feeling.

With over 11 MN cricket fans reached, this time-sensitive campaign hit an engagement rate of 2.5%, which is 12.5X higher than the industry average. Users were so bowled over with this IPL-themed ad that they spent over 11 seconds engaged with the gamified mobile experience.

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Zee5’s Mukhbir took users on a thrilling adventure that captured their attention and broke the code to wake up their inner patriot and secret spy

Zee5 wanted to encourage the NRI audience to watch ‘Mukhbir’ - a new take on the usual spy thriller genre. It aimed to create patriotic sentiments in the viewers by immersing them into the world of Mukhbir, which had users’ undivided attention for 22 seconds.

This ad asked users to tap on the screen to find out their mission, then taking them to a morse code machine where they were prompted to tap, press, and hold to type the code given. Once the code was organised and decrypted, the campaign integrated a vertical video from the show's promotional materials, thus stitching all story aspects together. The innovative and interactive ad reached about 1.5 MN users and garnered an engagement rate of over 9%, which is 45X above the industry average.

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‍Rishi Sharma, Senior Vice President – Ad Sales, mCanvas concluded, “It’s gratifying that so many of our campaigns have been recognised and appreciated by industry stalwarts. We’re extremely thankful to the esteemed jury at Adgully for these accolades. The achievement of reaching 100 awards encourages all of us to push the envelope further and create even better high-impact experiences in the mobile ad space. Congratulations to all our premier clients and congrats to the mCanvas team as well!”

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About mCanvas:

mCanvas offers mobile branding at scale based on the campaign KPIs that matter – engagements, video views, and clicks. The company’s work has also been recognised by industry stalwarts and has won 100+ prestigious awards. To see our award-winning work and learn more, visit: www.mCanvas.com,