AdTech company mCanvas expands to Germany and backs Opinary's technology

Berlin, 19 February 2025- mCanvas, a leading provider of interactive digital advertising and part of the US-Indian company Affinity Global, is entering the German market. As part of the expansion, mCanvas is combining its offering with the survey technology of Opinary, which was acquired by Affinity in 2023 and has a proven track record in Germany. The aim of integrating Opinary's technology is to enable advertisers to target audiences and personalize campaigns based on zero-party data. To this end, mCanvas is relying on Florian Brill as Country Manager on the ground and is expanding its team with employees with Opinary know-how and market expertise.

Advertising formats that create lasting attention

The expansion provides German advertisers with access to mCanvas' full portfolio of interactive and immersive advertising solutions. mCanvas already works with clients around the world, including McDonald's, Walmart and Amazon, developing advertising formats that lastingly engage users through interaction with the ad.

Zero-Party data from Opinary is now a key component of these formats. Acquired by Affinity in 2023, Opinary's interactive polling technology enables brands to collect information about users' interests and preferences. Consumers provide this information voluntarily and in full compliance with privacy regulations.

‘Setting new standards for digital advertising’

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Florian Brill, Country Manager Germany at mCanvas, says: ‘Germany is an important market for mCanvas and we are delighted be able to offer our partners here these new advertising solutions. By integrating Opinary's survey technology, we can offer campaigns that not only stand out visually but are also data-driven and therefore highly relevant to their target audience. Together, we want to set new standards for digital advertising.’

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‍Pia Frey, co-founder of Opinary and CMO of Affinity, adds: ‘Opinary has over ten years of experience in getting users to interact with targeted questions and making this data usable. It's great to now be marrying this technology with mCanvas‘ globally successful product and becoming even stronger together.

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mCanvas team in Germany continues to grow

As mCanvas continues to expand, it has hired new staff in Berlin and Hamburg to join the 200 employees worldwide.

• Florian Brill, Vice President Europe at parent company Affinity, has also been appointed Country Manager with responsibility for strategic and operational development since 1 January. 
• Marius Heisler is the new Senior Director Operations at mCanvas, responsible for all data-driven processes related to the Opinary technology. Most recently he was Director Ad Operations & Content at Opinary.
• Lennart Begerow joined mCanvas in February as Director of Business Development in Germany. He joins from AdTech company Teads, where he was most recently Senior Sales Manager.
• Tim Brändle has been appointed Associate Director, Client Partnerships and will be responsible for national sales. He joins from Opinary, where he was most recently Senior Agency Partner. 
• Katharina Schonlau also joins mCanvas from Opinary as Associate Director, Client Strategy, where she is responsible for supporting and developing the client portfolio. At Opinary she held the position of Senior Client Solutions Manager.

The mCanvas team in Germany is set to grow to 14 employees by the end of 2025.

About mCanvas

mCanvas develops experiential ad creatives using innovative ways to appeal to target groups. With its rich media experiences, mCanvas offers creative storytelling distributed at the right time through the right channels and relies on zero-party data for the greatest possible relevance. Campaign performance is measured using metrics such as viewability, attention, brand lift, and physical store footfalls. To know more, visit mCanvas.com

About Opinary

Opinary enables digital publishers and advertisers to activate and convert their target groups with targeted polls, driving meaningful engagement at scale, and gain exclusive first-party data. Its offerings are used by over 160 premium publishers, like The Times of London, NBC Universal and Yahoo, and more than 360 global companies, reaching over 120 million users monthly. Opinary was founded in 2016. Since 2023, it is a subsidiary of the US-Indian ad tech company Affinity Global. More information: opinary.com

About Affinity

Affinity is a global ad tech company with over 400 employees across the US, Asia and Europe. As the parent company of mCanvas, Opinary and other successful ad formats and SaaS solutions, the company is driving the digital transformation of the media landscape by providing brands with the tools to engage with consumers in entirely new ways.

Press contact:
Agency: Frau Wenk GmbH

E-Mail: affinity@frauwenk.de