Honda leverages Opinary's zero-party data targeting with mCanvas' immersive ad creative for guaranteed relevance; achieves 2X higher campaign impact

product awareness: to promote Honda HR-V and ZR-V to a targeted audience in Germany

campaign relevance: to deliver immersive mobile ads only to high-intent users by leveraging the zero-party data approach

brand favorability: to enhance message delivery and brand performance indicators for Honda's full-hybrid cars

intent poll as an initiator: the pre-campaign journey begins with Opinary’s zero-party data poll, which gathers user-declared data and preferences via a survey with potential reach of 50MN+ consumers on premium websites.

socio-demographic survey: the survey poll includes DMP questions that further segment users, based on demographics, interests, etc. to refine a high-intent audience for guaranteed ad relevance in the next stage.

immersive mobile experience: an interactive ad creative as full-screen animated interstitials are shown only to users who have expressed genuine interest in Honda’s HR-V or ZR-V full-hybrid cars, based on poll responses.

performance measurement & validation: the campaign performance is measured beyond media KPIs, using Nielsen’s brand lift study and Lumen’s attention study to analyse purchase intent, message retention, attention per mille, avg. view-time, etc. to evaluate the success of the campaign.