Garnier's Campaign Boost in Indonesia: Accelerometer & Gyroscope Sensors Leveraged For A Remarkable Transformation; Reaches 4.6MN Users
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about Garnier
Garnier, a leading green beauty brand, founded in 1904 by French company L'Oréal, is renowned for harnessing the power of nature. As a mass-market cosmetics provider, Garnier has expanded its affordable beauty categories from hair care and skin care to hair colour products.
what Garnier wanted
To promote the Bright Complete Serum range, thereby increasing awareness and purchase intent for the beauty product.
To empower users to embrace luminosity, by showcasing the transformative power of Garnier's serums to mobile devices that accompany everyone, everywhere.
To drive the messaging of radiance and brightness as well as highlight one of the primary ingredients in their serums - Vitamin C.
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branding solution offered by mCanvas
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appographic: targeted female-centric apps
how the campaign was executed
with mCanvas' mobile interstitial ad format, by leveraging motion sensors - gyroscope and accelerometer, asking user to draw a circle in the air.
the ad creative showcased how Garnier’s serums can help transform dull and damaged skin into healthy and radiant skin.
execution
The expandable ad began by asking users if dull and damaged skin affected their confidence, and if they wanted to repair it with 30X power of Vitamin C, accompanied by the visual of a woman's face with skin issues.
Users were prompted to draw a circle using their phones, which transformed into a healing aura around a woman's face, symbolizing skin rejuvenation.
The bright circle then morphed into a lemon slice, highlighting the product's key ingredient.
The campaign concluded with the brand's visuals, product shots, taglines, USPs, and CTA: BUY NOW that guided users to learn more or make purchases on the landing page.
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see the results for yourself
4.6Mn
8.6%
10 secs
MOAT by Oracle
43.63%
on Screen %
impressions where at least 1 pixel of the ad was in-view with focus
54.60%
In-View %
unfiltered impressions where at least 50% of an ad was In-View for at least one continuous second
60.04%
Fully On-Screen %
impressions where the ad surface was 100% on-screen for any period of time
94.40%
IVT %
unfiltered impressions that were determined to be delivered to an invalid endpoint
campaign performance data
top 5 devices as per engagement
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