Garnier's Campaign Boost in Indonesia: Accelerometer & Gyroscope Sensors Leveraged For A Remarkable Transformation; Reaches 4.6MN Users

To promote the Bright Complete Serum range, thereby increasing awareness and purchase intent for the beauty product.

To empower users to embrace luminosity, by showcasing the transformative power of Garnier's serums to mobile devices that accompany everyone, everywhere.

To drive the messaging of radiance and brightness as well as highlight one of the primary ingredients in their serums - Vitamin C.

The expandable ad began by asking users if dull and damaged skin affected their confidence, and if they wanted to repair it with 30X power of Vitamin C, accompanied by the visual of a woman's face with skin issues.

Users were prompted to draw a circle using their phones, which transformed into a healing aura around a woman's face, symbolizing skin rejuvenation.

The bright circle then morphed into a lemon slice, highlighting the product's key ingredient.

The campaign concluded with the brand's visuals, product shots, taglines, USPs, and CTA: BUY NOW that guided users to learn more or make purchases on the landing page.