Chocolates galore, gyroscopic sensors, and 16X higher engagement rate; Singapore users enchanted with gamified ad for Wonka

To promote the film by leveraging innovative ad solutions and interactive sensors, that can drive awareness and traffic for the film’s release.

To leverage the familiarity that the audience has with the main character, to drive excitement for the prequel film - ‘Wonka.’

To create a highly-engaging experience using three immersive user journeys, and capture the audience’s attention by making them part of the story.

The expandable began stating "Willy Wonka is the best chocolatier in the world" setting the context. Users were prompted make one of Willy Wonka’s creations by tapping on "Let's Go" and choosing from 3 chocolate options.

Journey 1 – On choosing the 'Silver Lining' chocolate, users were asked to shake their phone, causing a lightning ray falling into the cloud, creating a sense of positivity. This chocolate promised to give the eater a ray of hope.

Journey 2 – Dubbed the 'Hoverchoc,' this green fortune-cookie-like chocolate prompted users to move their phones upward. Once done, the chocolate floated in mid-air, defying gravity, offering the user a delightful sensation of weightlessness.

Journey 3 – For the 'Giraffe Milk Macaron,' users were asked to draw a circular shape in the air with their phones. Then, the mottled giraffe-shaped cookie appeared to float up, boosting the eater’s confidence, making them feel ten feet tall.

After each user completed their respective journey, they would land on a closing screen of the 'Wonka' poster. The CTA: WATCH TRAILER directed them to a dedicated landing page, tailored for both pre-release and post-release phases of the movie.

Gold won at DIGIXX 2024

in Experiential category: one-off branded event excellence for user experiences in the digital space.