Standard Chartered drives 48X engagement rate through an interactive campaign reaching close to 1MN NRI users in Malaysia and UAE

To raise awareness of the numerous banking services for Non-Resident Indians (NRIs) living in Malaysia and the United Arab Emirates (UAE).

To provide an interactive experience that highlights the essential aspects of the banking and travel services that Standard Chartered provides for citizens around the world.

To effectively reach the NRI audience for the campaign, mCanvas utilized language targeting to focus on Hindi-speaking users in the UAE and Malaysia.

Third-party audience segments from DMP providers were also employed during campaign setup, and ads were displayed on Indian and regional websites with high NRI traffic.

The interstitial ad began with a revolving globe and the message, "explore banking that cares for you, beyond boundaries." Users were prompted to "TAP TO CONTINUE" to initiate the interactive experience.

Upon tapping, an expandable ad instructed users to "SWIPE RIGHT" to reveal a banking partner that "flies beyond borders with you." As users swiped, an animated plane flew across the globe and landed on location pins, showcasing different features of NRI banking services provided by the brand.

Each location pin displayed a pop-up with visuals and key features of the banking services. Users could continue exploring by swiping right and landing on other pins, each highlighting different features.

After three such pop-ups, the user was presented with a call-to-action to "APPLY NOW" and learn more about the banking beyond borders services on the brand's webpage. By leveraging engaging visuals, animations, and interactivity, the campaign successfully promoted the brand's NRI banking services to the target audience in a compelling and memorable way.