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Lee Cooper leveraged motion sensors to garner 18X CTR with an interactive campaign reaching over 6MN users
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about Lee Cooper
Lee Cooper is an English-American clothing & footwear company, that specializes in denim products, available worldwide. With a rich history of over a century, Lee Cooper has established its iconic status as the Original British denim brand.
what Lee Cooper wanted
to drive sales of its summer collection
to increase brand awareness among shoppers & travelers
to enhance customer engagement with a seamless user journey
to enhance customer engagement with a seamless user journey
branding solution offered by mCanvas
pan-India
how the campaign was executed
With mCanvas’ interactive and immersive technology, we leveraged gyroscopic and accelerometer motion sensors to engage the user in outdoor summer environments, eliciting user curiosity and excitement.
The full-screen experience promoted Lee Cooper’s Summer Sale Collection by capturing consumer interest and attention, by inviting them to engage with the interactive mobile experience.
By offering enticing discounts and limited-time deals, the campaign boosted revenue by reaching the right audience in the right environment.
execution
mCanvas tapped into advanced targeting tools using both data and contextual cues to reach shoppers and frequent travelers that seek out high-quality products.
The experience began by capturing users’ attention with the ‘Life is out there’ messaging that took over the full screen once tapped, immersing the user in a beautiful hiking trail accompanied by the copy: "Your heart takes you to lovely places. All you need is to step out!"
Eliciting excitement and leveraging motion sensors, mCanvas took the user to a crossroads visual that asked them to make a decision. The 4-section screen instructed users to ‘TURN AND STEP’ in the direction they wanted to go, accompanied with the copy "Follow your heart."
Once the user stepped in the desired direction, they were shown a panoramic image with the campaign line, " Life Is Out There." Users were prompted to ‘swipe to explore’, revealing relevant items from the Lee Cooper Summer Collection.
On the bottom of this screen, the CTA: "VIEW COLLECTION" took users to the landing page to browse and purchase from the brand’s respective collection.
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see the results for yourself
6.03 MN
3.7%*
*18X higher than industry benchmarks
11 secs
MOAT by Oracle
57.25%
on Screen %
impressions where at least 1 pixel of the ad was in-view with focus
79.08%
In-View %
unfiltered impressions where at least 50% of an ad was In-View for at least one continuous second
81.54%
Fully On-Screen %
impressions where the ad surface was 100% on-screen for any period of time
campaign performance data
top 5 devices as per engagement
Senior VP, mCanvas
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