the awareness campaign by DSP leveraged gyroscope to shake off the clutter and helped users learn about Index Funds; the ad garnered 7X CTR above industry average

to spread awareness among potential customers about Index Funds

to create a high-impact ad campaign that wouldn't get lost amid the clutter of other finance-related communication

to increase reach & engagement with a short and minimalistic user journey, covering all details about Index Funds

The scroller banner appears from the bottom of the screen, showing a magnifying glass visual with the copy: “Looking for the best fund?” to raise the user’s curiosity. Once the scroller exits the screen, a small sticker tab pops out from the right of the screen with a similar visual.

After clicking any one of them, the user sees a word cloud of various fund names that animatedly pop up on the screen, with the message: “Finding the best funds?” Below the word cloud, the user is prompted: ‘Shake your phone to keep it simple.’

Once the user shakes their mobile phone, the word cloud breaks and the clutter fades away, revealing the copy ‘Till you find the best funds #Let’sIndex.’ Below the creative, the user sees a blinking button that says, 'Why Index Funds?'

Once the user taps the button, they are shown a list of 6 reasons motivating them to consider Index Funds as an investment option. At the bottom of the final screen, the user taps on the CTA button: “Start with Index Funds” which directs them to the DSP` landing page where they can invest in the easy and best solution - Index Funds.