Dermatix Case Study | 15X+ Engagement Rate with Dermatix Acne Cream Mobile Ad

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what Dermatix^® wanted
branding solution offered by mCanvas
execution
youtube video
results
campaign performance data
testimonial

what Dermatix^® wanted

To introduce its new launched Dermatix^® Acne Spot Care and showcase its effectiveness on acne scar
To boost user interest by showing easy usability & efficacy of the product

branding solution offered by mCanvas

format

interstitial

targeting

demographic
interest-based

execution

Users were prompted to tap Dermatix^® Acne Spot Care on the woman's acne scar face in the ad.
The campaign then revealed how the blemishes fades, with engaging animations.
The 'buy now' CTA redirected users to the company e-commerce webpage, where they could purchase Dermatix^® acne spot care

see the results for yourself

2.7MN

users

5.5%

engagement rate

>10 sec

avg time spent

campaign performance data

top 5 devices as per engagement

testimonial

We wanted to introduce our new launch product to a large female Gen Z audience as a solution to their struggle with acne scar/dark spots. we wanted to show a solution that not only showcased the efficiency of the product, but also stayed with them long after they interacted with the ad. with mCanvas, we could create an immersive visual and auditory experience that was short, fun and memorable. kudos to the team for executing a campaign that accurately reflected our end goal.

Rouli Hosiana, Senior Brand Manager Dermatix

we were looking for some freshness, and new ideas to promote the product for Dermatix when mCanvas came along. our experience with mCanvas was exceptional, as they provided great out-of-the-box ideas, and executed them perfectly. The entire end-to-end journey was seamless, and helped us add a lot of value, even exceeding our client’s expectations.