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Perfetti – Happydent achieves 57% higher sessions with single screen interstitial banner ad; surpasses IAS viewability benchmarks
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what Perfetti - Happydent wanted
highlight the gifts and offers that users could avail of and enjoy with its product range
create buzz around its limited time offers, and effectively drive purchase consideration
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how the campaign was executed
the ad ran on mCanvas's interstitial ad format across premium mobile apps
eye-catching animations were used to highlight the various product offers, create interest and increase purchase consideration
by leveraging regional targeting to ensure that the campaign resonated with interested users
execution
as users engaged with the app, the single-screen interstitial ad seamlessly appeared on the screen.
details of the offers and gifts appeared animatedly on the screen. this helped to build attention and establish strong interest among them.
users could interact with the ad by tapping on the banner to learn more about the offers and prizes.
see the results for yourself
0.8 MN
5%
57%
IAS Viewability Benchmarks
511.8k
total tracked ads
67%
quality impressions rate
68%
viewable rate
meets IAS avg of >62.52%
0.7%
invalid traffic rate
meets IAS avg of<0.88%
99%
pass rate
meets IAS avg of >96.09%
the idea behind this campaign was to build online awareness about the exciting prizes and offers that users can win with our products. since this is a top funnel activity, we leveraged mCanvas's branding solution to highlight the offers and elevate our campaign narrative.
for Perfetti Happydent's campaign, we cut through the cluttered online ad space by running the ad on premium mobile apps. the single screen interstitial ad proved extremely effective in driving high intent users to the brand's website.
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