see how Sony Pictures Entertainment India used augmented reality to creatively engage users to promote Men in Black: International

The mobile ad challenged users to destroy the aliens in their environment, by switching on their phone’s camera. Keeping with the essence of fighting the aliens to save the world, just like the movie depicts, users were prompted to select a weapon and move their phone around to search for the aliens in augmented reality (AR). On finding the aliens, users were prompted to tap on them, to kill them. Thereafter, the movie poster and trailer were displayed on the closing screen. The ‘Book Ticket’ CTA directed users to the landing page to book a ticket or for more information.