see how Rupa ushered in the festive season of Durga Puja by leveraging motion sensors in an interactive mobile ad

The high-impact, interactive ad opened to the copy ‘Rupa welcomes you to Kolkata’s famous Durga Darshan!’. Using accelerometer and gyroscope motion sensors, users were prompted to physically take a step forward to begin. On doing this, the screen transitioned to a pandal site, and they were encouraged to move their phone around to explore the area, using virtual reality. A button on the screen ‘Go Inside’, transitioned users inside the pandal, where they could further explore the site. Alternatively, a button ‘Go outside’ directed users outside the pandal once more.

The rich-media mobile ad also featured an instruction to ‘Swipe up for more’, wherein other famous pandal sites like Chalta Bagan, Shreebumi, etc. were enlisted. Users could experience these pandals on a microsite. On tapping the slider button at the side of the screen, the ad transitioned to the closing screen, with relevant messaging. The CTA ‘Shop Now’ directed users to the brand’s website for more information on its products.