Live AQI Data & Touch Sensors Engage Users 21X More, Making Himalaya Charcoal Face Wash The Clearest Skincare Solution

To create awareness and promote the product, keeping a spotlight on its natural ingredients

To engage with the audience and prompt them to take care of their skin with the brand’s product

To highlight the negative effects of air quality on skin health by positioning the brand as relevant and responsive to environmental concerns

To educate the target audience and boost product recall

The expandable begins with a strong statement: ‘Your city’s high AQI can take a toll on your skin' while displaying LIVE AQI data, specific to the user's location. The visual of a dull-faced model surrounded by fumes reinforces the impact of poor air quality on skin health.

As all natural ingredients of the face wash are displayed, users need to touch and hold each ingredient on the screen to find out their benefits and effectiveness in combating skin damage.

After all the ingredients are showcased, the product pack-shot takes shape and the surrounding fumes disappear, symbolizing the product's cleansing effect on the skin.

Users are then instructed to move their finger around the model’s dull face. Once the motion is detected, the model’s face glows up, while the Himalaya Charcoal Face Wash pack-shot hovers and settles at the centre of the screen.

The ad concludes with a clear ‘Shop Now’ CTA button, directing users to the relevant landing page to learn more about the product or make a purchase.