mCanvas X LG Case Study

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about LG
what LG wanted
branding solution offered by mCanvas
youtube video
how the campaign was executed
execution
results
MOAT by Oracle
campaign performance data
testimonial

about LG

LG, a global leader in consumer electronics and home appliances, pioneers innovative technology to enhance everyday living. Renowned for quality and innovation, LG's cutting-edge products redefine standards, ensuring superior performance and user satisfaction.

what LG wanted

Brand Awareness: To enhance recognition and recall of LG's water purifier among target consumers.
Consumer Education: To inform consumers about the distinctive features and benefits of LG's water purifier that differentiate it from others.
Purchase Consideration: To influence consumer perception and preference towards choosing LG's water purifier over competitors.

branding solution offered by mCanvas

format

sticker/ scroller, interstitial, gyroscope

targeting

demographic: male & female, 25–54 year-olds
location: North India

how the campaign was executed

mCanvas transformed the brand story into an immersive experience with a curated, interactive quiz that captivated the audience using gyroscopic sensors.
Users were prompted to TILT their mobile left or right, to pick their preferred options to 4 questions about their water purifier needs.
After making their selections, users were matched with the ideal LG water purifier that met their unique pre-requisites.

execution

The ad journey began with an enticing invitation on the screen: "Discover your ideal water purifier!" along with a "TAKE THE QUIZ" button.
Users were prompted to answer four intriguing questions by tilting their phones left or right, choosing from options tailored to the cutting-edge features of LG's water purifiers.
Once the quiz concluded, an animation revealed the ideal LG water purifier that seamlessly slid into view, which aligned with the user’s preferences.
The campaign ended with a captivating screen showcasing the purifier's USPs. Accompanied by compelling messaging and a "KNOW MORE" CTA button, users were guided to further explore the dedicated landing.

see the results for yourself

6.69 Mn

users reached

2.9%

engagement rate

>8X higher than industry benchmarks

9.8 secs

avg time spent

MOAT by Oracle

53.25%

on Screen %

impressions where at least 1 pixel of the ad was in-view with focus

78.28%

In-View %

unfiltered impressions where at least 50% of an ad was In-View for at least one continuous second

82.90%

Fully On-Screen %

impressions where the ad surface was 100% on-screen for any period of time

-94.00%

IVT %

unfiltered impressions that were determined to be delivered to an invalid endpoint

campaign performance data

top 5 devices as per engagement

top sites as per engagement rate

testimonial

Our interactive campaign with mCanvas not only boosted awareness for our water purifiers, but redefined digital engagement benchmarks in our industry. We realised that simply highlighting product features was not enough; we embraced the challenge and turned it into an opportunity to capture our audience's attention. Using a 4-question quiz that leveraged tilt-motion sensors, mCanvas created an engaging ad experience. Users were seamlessly guided through an innovative campaign to find their ideal water purifier match.

Anuradha Bisht, Deputy Manager, LG Electronics India

LG's water purifier campaign with mCanvas set new standards for creativity, engagement and precision. The innovative tilt-motion mini-quiz engaged users with intuitive, fun questions, making it easy to highlight the purifier’s unique features. This immersive ad format not only boosted awareness but also deepened our understanding of user preferences, allowing us to recommend the perfect purifier. The campaign surpassed our expectations, showcasing the power of targeted and interactive marketing.

Utsav Juneja, Group Head, Zenith Media, Publicis Groupe

Tilt to Purify: LG's Dynamic Quiz Reached 6.69MN Consumers In India; Achieved 8X Higher Engagement With Gyroscopic Sensors