see how Yahoo Mail achieved >4% engagement rate while promoting its free 1000 GB storage feature with gamified mobile ad
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what Yahoo Mail wanted
build awareness about the free 1000 GB storage it offers within its app
ensure users that they would never have to worry about storage shortage in their mailbox
branding solution offered by mCanvas
25 - 45 years of age
how the campaign was executed
with mCanva's in-app mobile ad format – interstitial
through an interactive game that encouraged users to engage with the ad, thereby creating strong recall
execution
the interstitial mobile ad informed users that they did not have to delete important emails to free storage space.
the campaign challenged users to tap on the notification bubbles on the screen within 10 seconds to gain more storage. the messaging in the bubbles were notifications they would typically receive when their mailbox storage is full. bursting these bubbles helped users gain more gigabytes of storage.
the closing screen featured the CTA ‘Download Now’ that directed them to the phone’s app store where they could proceed to download the app.
see the results for yourself
0.8MN
4.7%
12%
>13 sec
campaign performance data
top 5 devices as per engagement
top 5 mobile apps as per engagement rate
Yahoo Southeast Asia
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