see how OnePlus' augmented reality gamified mobile ad reached over 5 MN tech enthusiasts & surpassed Oracle Moat's industry benchmarks

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what OnePlus wanted
branding solution offered by mCanvas
how the campaign was executed
execution
youtube video
results
MOAT by Oracle
campaign performance data

what OnePlus wanted

promote its newest and premier gaming edition smartphone – the Nord 2 Pac Man
expand its reach to relevant market segments to evoke purchase consideration by highlighting the benefits and features of the device

branding solution offered by mCanvas

format

scroller + sticker

targeting

male and female, 18-44 years of age
tech & mobile enthusiasts; interested in gaming consoles & video games

tech used

augmented reality

how the campaign was executed

leverage mCanvas' mobile branding solution - engagements
blend augmented reality and a gamification concept to establish synergy between the smartphone and the Pac Man game
target technology and gaming enthusiasts to ensure that the ad reached interested customers

execution

the ad prompted users to switch their phones' camera on.
users were challenged to search for five Nord 2 emojis in their augmented reality within 10 seconds.
tapping on the emojis, the Pac Man character would appear on the screen and eat the emoji.
the closing screen featured the campaign message, and the CTA ‘Buy Now’ that directed users to the product website for more information or to make a purchase.

see the results for yourself

5.5MN

users

1.9%

engagement rate

(>9 times the 0.20% industry average for mobile banner ads)

MOAT by Oracle

46%

on-screen rate

unfiltered impressions where at least 50% of an ad was In-View for at least one continuous second

40%

in-view rate

percentage of unfiltered impressions where at least 50% of an ad was in-view for at least one continuous second

74%

fully on-screen rate

impressions where the ad surface was 100% on-screen for any period of time

122%

In-view time

The length of time in seconds that an ad has been active and In-View.

97%

IVT rate

unfiltered impressions that were determined to be delivered to an invalid endpoint

campaign performance data

top 5 websites and cities
as per engagement rate

testimonial

This was our first gamified smartphone with a unique hardware and software experience. It was crucial for us to make a significant impact among technology and gaming enthusiasts by creating a unique experience. Leveraging mCanvas’ engagements solution, we could creatively establish a strong association between our feature-rich smartphone and the legacy arcade game, PAC-MAN. Kudos to the team for delivering such an impeccable ad for us

Saurabh Kapoor, Head - Brand and Category Marketing, OnePlus

Since the theme was gaming, it was necessary for us to create a gamification ad that would resonate with the target audience. We are thrilled about the outcome of this campaign.

Sekhar Patnaik, Associate Vice President, Initiative Media

see how OnePlus' augmented reality gamified mobile ad reached over 5 MN tech enthusiasts & surpassed Oracle Moat's industry benchmarks

what OnePlus wanted

branding solution offered by mCanvas

how the campaign was executed

execution