see how JAIN Online gamified their mobile ad garnering over 7X engagement rate: Reaches 7.6MN users.
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what JAIN wanted
to promote JAIN Online's brand campaign - #JAINOnlineCan and reinforce the thought that within the vast EdTech space, JAIN Online stands for credibility
to create a highly interactive and immersive experience for the users that leaves a lasting impression and generates high brand recall
branding solution offered by mCanvas
People living in: Tamil Nadu, Karnataka, Maharashtra, Andhra Pradesh, Telangana
execution
users clicked on the 'Tap to climb' button which initiated the snake and ladders game • the snakes represented problems users were facing which they had to avoid reaching their goal • user had to tap on the dice to move on the board - after 2 moves, they would encounter a snake and move down on the board
using creative communication users were prompted to shake their phone post which the snakes would disappear, and a direct ladder took them to their goal
a closing screen featured a carousel of benefits with a CTA: ENROLL NOW redirecting users to the respective eCommerce page
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see the results for yourself
7.65MN
1.47%
8.89 sec
MOAT by Oracle
38%
on Screen %
impressions where at least 1 pixel of the ad was in-view with focus
60%
In-View %
unfiltered impressions where at least 50% of an ad was In-View for at least one continuous second
65%
Fully On-Screen %
impressions where the ad surface was 100% on-screen for any period of time
436%
In-view time %
The length of time in seconds that an ad has been active and In-View.
campaign performance data
top 5 devices as per engagement
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AVP Digital Media, Logicserve Digital
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