Berger Paints Case Study | 24X Higher Engagement Rate with Mobile Ad

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what Berger Paints wanted
branding solution offered by mCanvas
how the campaign was executed
execution
youtube video
results
MOAT by Oracle

what Berger Paints wanted

build awareness about Imperia Breathe Easy, its quality wood coating product
position the product as a new way to polish heritage furniture
highlight the key USPs of the product (non-toxic, low VOC, anti-microbial, and more) and therefore increase interest
specifically reach users in Kerala through regional targeting

branding solution offered by mCanvas

format

scroller, sticker, interstitial & expandable

targeting

regional

tech used

gyroscope and accelerometer motion sensors

how the campaign was executed

with mCanva's mobile branding solution - engagements
by integrating the accelerometer and gyroscope motion sensors in the phone to create an engaging and immersive ad experience
by leveraging regional targeting to ensure that the campaign resonated with interested users

execution

users were prompted to pan their phone upward to reveal the effects of Berger Paints’ Imperia Breathe Easy on heritage furniture.
integrating the accelerometer and gyroscope motion sensors in the phone, the ad then revealed the effects of the product on the furniture with an eye-catching visual.
the closing screen showcased the various benefits of the product.
the CTA ‘Know More’ directed users to the brand’s website that featured more information on the wood coating product.

see the results for yourself

1.1 MN

users

4.9%

engagement rate

>9 sec

avg time spent

( >24X higher than the 0.20% industry average for mobile banner ads)

MOAT by Oracle

56%

on Screen %

impressions where at least 1 pixel of the ad was in-view with focus

68%

In-View %

unfiltered impressions where at least 50% of an ad was In-View for at least one continuous second

81%

Fully On-Screen %

impressions where the ad surface was 100% on-screen for any period of time

-87%

IVT rate

unfiltered impressions that were determined to be delivered to an invalid endpoint

testimonial

our core challenges were to create awareness and drive interest in the product. the team at mCanvas helped us navigate our challenges by creating an informative and engaging ad creative that blended regional targeting and advanced motion sensors. we effectively achieved our predefined branding KPIs. the Oracle Moat scores reinforce the positive impact that our ad had on the audience.

Sudhir Nair, Senior General Manager, Marketing, Berger Paints India Limited.

see how Berger Paints leveraged regional targeting and advanced motion sensors in its mobile ad to achieve >24X higher engagement rate