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see how OnePlus promoted the OnePlus TV U1S with a voice-enabled, regionally targeted mobile ad that achieved 10X higher engagement rate and surpassed Oracle Moat’s industry benchmarks
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what OnePlus wanted
create awareness about OnePlus TV U1S
highlight the in-built Google assistant feature that enabled users to interact with the TV from anywhere in the room.
branding solution offered by mCanvas
18-44 years of age regional targeting
technophiles, affluent, in-market for TV
how the campaign was executed
showcase the OnePlus TV U1S and its novel features with mCanvas’ engagements solution.
integrate speech recognition technology to provide users with a virtual experience of using the device within the ad.
regional targeting, technophiles, affluent and in-market for TV targeting were used to ensure that the ad reached high-intent customers.
execution
the ad featured a visual of the OnePlus TV U1S, with several apps along with commands to interact with the apps.
leveraging speech recognition technology, users were encouraged to speak the commands to engage with the ad experience.
for instance, to switch on the TV, users were prompted to say, “Turn on the TV”. to listen to music on the Spotify app, they were encouraged to say, “Play Relaxing Music”.
on the same lines, users could give commands to turn up the volume, see the weather, and watch a movie or TV show on Amazon Prime or Zee5 within the ad experience.
the closing screen featured the campaign’s key message and the CTA ‘Shop Now’ that directed users to the brand’s landing page for more information on the TV or to make a purchase.
see the results for yourself
6.5MN
2%
CTR
>6 secs
MOAT by Oracle
55%
on-screen rate
unfiltered impressions where at least 50% of an ad was In-View for at least one continuous second
85%
fully on-screen rate
impressions where the ad surface was 100% on-screen for any period of time
33%
In-view time
The length of time in seconds that an ad has been active and In-View.
94%
IVT rate
unfiltered impressions that were determined to be delivered to an invalid endpoint
campaign performance data
top 5 websites and cities
as per engagement rate
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