See How OnePlus Reached 12 million Users in 75 minutes With mCanvas’ Live Streaming Video Format to Launch Its New OnePlus 9 Series

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industry highlights
what Oneplus wanted
our solution
branding solution offered by mCanvas
execution
youtube video
results
campaign performance data

industry highlights

the online live streaming industry has grown 99% between April 2019 and April 2020.

63% of people between the ages of 16- 34 regularly consume live streamed content

live content earns 27% more minutes of watch time per viewing, nearly 6 more minutes as compared to video on demand.

what Oneplus wanted

promote the launch of the OnePlus 9 series: 9, 9 Pro and the OnePlus Watch
inform consumers about the three products and their features
add to campaign reach other than YT and drive more traffic to the launch

our solution
scroller + sticker

how

promote the launch with a live video broadcast leveraging mCanvas’ ‘streambox’ video ad format
non-intrusive and natively positioned to provide users with a seamless experience on small screens
companion banner directs traffic to product lauch

why

incremental reach
innovative way of showcasing a product launch
mobile-first approach
generates industry disruptive results
directs traffic to the product launch via companion banner

branding solution offered by mCanvas

format

streambox

targeting

live streaming

tech used

time targeting

execution

scrolling through premium partner websites and apps, mCanvas’ streambox ad appeared on the screen natively, featuring a live video broadcast.
users could then watch the 75-minute video ad experience on their mobile phones. Below the ad, a custom-skinned banner featured relevant branding and key visuals.
the CTA ‘Watch Now’ directed users to the brand’s YouTube channel where they could watch the live event.

see the results for yourself

12 MN

users

6,324

Outbound Clicks

3 MN

Video View

25%

VTR

campaign performance data

top devices as per engagement

top channels as per engagement

top 5 websites and cities as per engagement rate

testimonial

For the launch of OnePlus 9, 9 Pro and Watch, we were on the lookout for an ad that would break the norm and create intrigue among our audience. mCanvas’ Streambox ad format was the best fit for the video launch. Their excellent team pulled all the stops to deliver this campaign and we are ecstatic about the exceptional results.

Rahul Datta, Media Specialist (Brand & Performance Media)
E-commerce | Product Marketing