see how CoinSwitch Kuber integrated all of mCanvas' solutions to reach 13.3 million users across India

solution - engagements

the sticker, scroller, interstitial ad formats intrigue the user to click and expand the ad to experience the engaging journey.

• the campaign uses the ad formats to creatively turn around opinions about crypto trading.

• on entering the experience, users are guided to spin their phone on a flat surface.

• the gyroscope and accelerometer phone sensors triggers an animated gold coin to spin in the center of the screen and transitions into a bitcoin.

• upon transition, the users are nudged to shake their phones, CTA ‘download app’ allows users to invest in bitcoins in as less as inr 100

solution – video views

• the streambox format runs the ad on auto-play and auto-mute.

• the companion banner communicates to the users about the interactivity of the ad.

• the overlay intrigues with a multiple-choice question on minimum amount required to invest in Bitcoin. The choice determines the answer as right or wrong.

• if the user does not interact for 5 seconds, the right answer is auto showcased.

• the final banner appears with the brand tagline, logo and CTA ‘download app’
  

solution - clicks

• the spotlight format appears as the user scrolls through content.

• the ads messaging appears in the large format prompting users to click on the ‘download app’ CTA to get started to on investing in cryptocurrency.

• the ad was non-intrusive and could continue scrolling if the user did not want to interact with the ad